If you’re on the hunt for a shampoo that can deeply hydrate and restore dry, damaged hair, chances are you’ve come across two popular contenders: Moroccanoil and Pureology. Both brands are celebrated for their sulfate-free, vegan-friendly formulas and claim to deliver intense moisture while protecting your strands—especially color-treated hair.
Two standout products from these lines are the Moroccanoil Hydrating Shampoo and the Pureology Hydrate Moisturizing Shampoo. At first glance, they may seem quite similar, but a closer look reveals key differences that could influence your choice depending on your hair type and goals.
What You’ll Learn in This Comparison:
- Introduction to each product
- Ingredient breakdown
- Texture and scent analysis
- Ideal usage
- Price comparison
- Final verdict: Which one should you buy?
Overview: Moroccanoil vs Pureology
Moroccanoil Hydrating Shampoo
Moroccanoil is renowned for pioneering argan oil-infused beauty. Founded by Carmen Tal, who discovered the transformative benefits of argan oil during a trip to Morocco, the brand quickly expanded into a full line of hair and body care products. Today, Moroccanoil is a PETA-certified cruelty-free brand, widely respected for its high-performance, luxurious formulas.
The Moroccanoil Hydrating Shampoo is part of the brand’s hydration range and is specifically designed to nourish dry, dehydrated hair. It’s gentle enough for daily use and formulated with antioxidant-rich argan oil and replenishing nutrients to restore shine and manageability.
Pureology Hydrate Moisturizing Shampoo
Pureology is a professional salon brand that focuses on vegan, sulfate-free hair care, particularly for color-treated hair. The brand is committed to clean beauty, sustainability, and protecting color vibrancy.
The Pureology Hydrate Moisturizing Shampoo is one of the brand’s best-selling products. It’s known for its deep hydration and patented Antifade Complex®, which helps lock in color while adding softness and shine. Designed for normal to thick dry hair, this shampoo caters specifically to those with color-treated strands.
Ingredient Comparison
Moroccanoil Hydrating Shampoo
Formulated without sulfates, phosphates, or parabens, this shampoo features a powerful blend of moisture-rich ingredients:
- Argan Oil (Vitamin E) – Restores elasticity, enhances shine, and improves manageability
- Red Algae – Helps protect the cuticle and retain hydration
- Vitamin A – Fights free radicals and slows down moisture loss, promoting youthful-looking hair
Also free from: SLS/SLES, parabens, formaldehyde, mineral oil, triclosan, and more
Packaging: 100% recyclable
Pureology Hydrate Moisturizing Shampoo
This shampoo includes a unique aromatherapy blend of lavender, bergamot, and patchouli, along with ingredients that boost hydration while protecting color:
- Jojoba Oil – Deeply moisturizes and softens hair
- Green Tea – Promotes scalp health and soothes irritation
- Sage – Supports hair follicles and strengthens roots
- Rose Extract – Known for reducing hair loss and adding shine
Color Protection: Includes sunflower seed, vitamin E, and a UV filter to defend against environmental damage
Texture & Scent
Moroccanoil Hydrating Shampoo
- Texture: Thick and creamy with a rich lather that spreads easily
- Experience: Leaves hair silky-smooth, soft, and manageable
- Fragrance: Features Moroccanoil’s signature scent—a sophisticated blend of spicy amber, musk, and floral notes
Pureology Hydrate Moisturizing Shampoo
- Texture: Creamy and luxurious with a satin-like consistency
- Experience: Emulsifies into a rich lather that feels gentle yet effective
- Fragrance: Spa-like aromatherapy scent with minty, lavender, and herbal notes—described as calming and invigorating
How to Use Each Shampoo
Moroccanoil Hydrating Shampoo
This shampoo is ideal for all hair types, especially dry or color-treated hair. Here’s how to use it:
- Apply a small amount to wet hair and scalp
- Add water to activate the lather
- Massage thoroughly
- Rinse until water runs clear
- Use daily or as needed
Pro Tip: Pair with other products from the Moroccanoil Hydration collection, such as the Intense Hydrating Mask or Leave-In Conditioner, for best results.
Pureology Hydrate Moisturizing Shampoo
Designed for normal to thick, dry, color-treated hair, this shampoo offers hydration and color protection in one.
- Use a dime-sized amount on wet hair
- Emulsify into a lather and work from roots to ends
- Rinse thoroughly
- Repeat if needed
Pro Tip: Follow with Pureology Hydrate Conditioner and Color Fanatic Multi-Tasking Leave-In Spray for maximum hydration and color retention.
Price Comparison
| Product | Size | Price |
| Moroccanoil Hydrating Shampoo | 75ml | $12.00 |
| 250ml | $26.00 | |
| 1000ml | $75.00 | |
| Pureology Hydrate Moisturizing Shampoo | 50ml | $11.00 |
| 265ml | $37.00 | |
| 1000ml | $90.00 |
Takeaway: While both products are premium-priced, Moroccanoil offers a slightly better value per milliliter, especially in larger sizes. That said, Pureology’s color-protection technology may justify the higher cost for those with dyed hair.
Final Verdict: Which Shampoo Should You Choose?
Choose Moroccanoil Hydrating Shampoo if:
- You want a versatile, daily-use shampoo
- Your hair is dry, frizzy, or lacking shine
- You appreciate luxurious textures and a signature scent
- You’re looking for better value per ounce
Choose Pureology Hydrate Moisturizing Shampoo if:
- You have color-treated hair and want to maintain vibrancy
- Your hair is normal to thick and often feels dry or brittle
- You want deep hydration + UV protection in one step
- You enjoy a spa-like fragrance during your haircare routine
Conclusion
Both Moroccanoil Hydrating Shampoo and Pureology Hydrate Moisturizing Shampoo are excellent choices for dry hair—but they cater to slightly different needs.
- Moroccanoil offers all-around hydration for every hair type and is a solid choice if you’re after shine, softness, and daily nourishment.
- Pureology is specially formulated for color-treated hair, delivering deeper hydration and advanced color protection with its Antifade Complex®.
Ultimately, your choice should come down to your hair type, whether you color your hair, and your preference for ingredients and fragrance. No matter which you choose, you’re investing in a high-performance, salon-quality shampoo that delivers real results.