If you’re currently searching for a professional-grade hair straightener to achieve sleek, salon-quality results at home, chances are you’ve come across two of the most popular tools from Ghd: the Ghd Platinum+ and the Ghd Gold. Both of these premium stylers promise smooth, shiny, and healthy-looking hair—but which one is right for your specific hair type and styling routine?
In this article, we’ll provide an in-depth comparison between the Ghd Platinum+ and the Ghd Gold, covering their design, features, performance, and price differences to help you make a confident and well-informed decision.
What You’ll Learn:
- What are Ghd Platinum+ and Ghd Gold?
- How do their designs differ?
- How does each perform?
- What’s the price difference?
- Which one should you buy?
Introduction to Ghd Platinum+ and Ghd Gold
Ghd (short for Good Hair Day) is a UK-based haircare brand, best known for its high-quality hair styling tools, especially flat irons. Trusted by professionals and home users alike, Ghd’s reputation is built on innovation, performance, and hair safety.
Two of its top-selling models are the Ghd Platinum+ and the Ghd Gold, each offering unique benefits for different hair types and styling preferences.
- Ghd Platinum+ is positioned as the brand’s most advanced straightener, equipped with predictive technology and a distinctive design aimed at minimizing heat damage while delivering ultra-smooth results.
- Ghd Gold is known for being a reliable, everyday straightener that performs consistently across all hair types, with a straightforward design that’s both efficient and user-friendly.
While both straighteners share some similarities, key differences in features and performance may influence your decision. Let’s explore how they compare.
Design Differences Between Ghd Platinum+ and Ghd Gold
Ghd Platinum+
- Overall Design: Sleek and streamlined with a modern black finish, featuring a unique wishbone hinge for better plate alignment and control.
- Plate Width: 80mm x 22.5mm (approx. 3″ x 1″)
- Plate Material: Ceramic plates with a high-gloss finish for added shine.
- Heat Settings: Single setting at 365°F, powered by Ultra-Zone™ predictive technology.
- Heating Time: 20–25 seconds.
- Hair Type Compatibility: Suitable for all hair types.
- Available Colors: Black, Gold, Silver/Platinum.
- Product Dimensions & Weight: 12 x 3.5 x 3 inches; 0.63 ounces.
- Key Features:
- Ultra-zone™ technology senses and adjusts heat for optimal results.
- Wishbone hinge ensures precision and snag-free styling.
- Universal voltage for global travel.
- Automatic sleep mode activates after 30 minutes of inactivity.
- 9 ft. professional cord length.
Ghd Gold
- Overall Design: Classic slim profile with a rounded barrel and elegant finish.
- Plate Width: 2.54 cm (approx. 1″)
- Plate Material: Smooth, contoured ceramic floating plates with a heat guard.
- Heat Settings: Fixed at 365°F with Dual-zone sensor technology.
- Heating Time: Heats up in 30 seconds.
- Hair Type Compatibility: Suitable for all hair types and lengths.
- Available Colors: Black, Gold, Rose Gold.
- Product Dimensions & Weight: 31 x 9.7 x 9 cm; 380 grams.
- Key Features:
- Dual-zone sensors monitor temperature for even styling.
- Rounded barrel enables smooth straightening and effortless waves or curls.
- Universal voltage for travel convenience.
- Sleep mode after 30 minutes of non-use for safety.
- Lightweight and easy to handle.
Ghd Platinum+ vs Ghd Gold: Performance Breakdown
Ghd Platinum+ Performance
Dubbed the world’s first “smart straightener,” the Ghd Platinum+ uses Ultra-zone™ predictive technology to recognize your hair’s thickness and styling speed, adjusting the power output in real time for personalized results.
- Heats up in just 20 seconds.
- Smooths medium-sized hair sections in a single pass.
- Leaves hair noticeably shinier and stronger.
- Delivers:
- 70% stronger hair
- 20% more shine
- 2x better color protection
The Platinum+ also features a rounded barrel and floating plates for creating curls, flicks, or sleek styles with ease—making it ideal for anyone who loves versatile styling with professional-level results.
Ghd Gold Performance
While the Ghd Gold lacks the smart predictive tech of its sibling, it still offers excellent performance thanks to its Dual-zone technology, which ensures even heat distribution across both plates.
- Heats up in 30 seconds.
- Ideal for straightening and soft curls.
- Doesn’t grab larger sections as well as the Platinum+, but still delivers consistent results.
- Lacks ionic technology, so it may not tame frizz as effectively on coarse or highly textured hair.
In short, Ghd Gold is a strong all-rounder for everyday styling, while Ghd Platinum+ is the go-to choice for users looking for high-tech precision and speed.
Price Comparison: Ghd Platinum+ vs Ghd Gold
| Product | Price |
| Ghd Platinum+ | $291.88 |
| Ghd Gold | $239.00 |
The Platinum+ is priced slightly higher, which reflects its more advanced technology and premium features. However, both straighteners offer good value for money within their respective categories.
Which Ghd Hair Straightener Should You Buy?
Choose Ghd Platinum+ if:
- You want the latest in heat-sensing technology.
- You have thick, coarse, or color-treated hair.
- You need faster results and can style in fewer passes.
- You prefer a multi-functional tool for both straightening and curling.
Choose Ghd Gold if:
- You want a dependable and user-friendly straightener for daily use.
- You have fine to medium hair.
- You’re looking for quality performance at a slightly more affordable price.
- You don’t need advanced tech features but still want smooth results.
Final Verdict
Both the Ghd Platinum+ and Ghd Gold deliver excellent performance and salon-quality styling, but the best choice depends on your hair type, styling habits, and budget.
The Ghd Platinum+ stands out for its intelligent heat control, ability to adapt to your hair in real time, and professional-grade results—making it ideal for users who demand high performance and efficiency. Meanwhile, the Ghd Gold is a solid, reliable tool perfect for everyday styling, offering great results with a simpler feature set.
When choosing between the two, consider what matters most to you—speed, technology, styling variety, or value for money. Either way, you’re investing in a top-tier tool that prioritizes hair health and styling ease.