Ghd (Good Hair Day) has been a trusted name in the hair styling industry for over 20 years. Known for creating high-quality, durable, and performance-driven styling tools, the brand continues to set the standard with innovative products. Among its bestsellers are the Ghd Platinum+ and Ghd Max hair straighteners—each designed with distinct features to suit different hair types and styling goals.
In this comprehensive comparison, we’ll evaluate the Ghd Platinum+ and Ghd Max in terms of design, performance, and value for money to help you choose the best fit for your hairstyling needs.
What This Guide Covers:
- What are Ghd Platinum+ and Ghd Max?
- How do their designs compare?
- How do they perform?
- What are the price differences?
- Which one should you buy?
Introduction: Ghd Platinum+ and Ghd Max
Ghd (Good Hair Day) is a leading brand in the world of hair styling tools, offering a wide selection of straighteners, curlers, hairdryers, and brushes. Their products are beloved by professional stylists and everyday users alike, thanks to their blend of cutting-edge technology and salon-worthy results.
Two standout stylers from their collection are the Ghd Platinum+ and the Ghd Max.
- Ghd Platinum+ is a premium hair straightener featuring Ultra-zone™ predictive technology that intelligently adapts to your hair’s thickness and styling speed, ensuring consistent heat and minimal damage. It also includes a wishbone hinge and rounded barrel for effortless styling—straight, wavy, or curly.
- Ghd Max is specifically designed for individuals with long, thick, or curly hair. With 70% wider plates than standard Ghd models, it offers faster, more efficient styling while reducing frizz. Powered by Dual-zone technology, it maintains optimal temperature across both plates for smoother results in less time.
Although both are made by Ghd, their core features serve different styling needs. Let’s explore their differences more closely.
Design Comparison: Ghd Platinum+ vs Ghd Max
Ghd Platinum+
- Overall Design: Sleek, streamlined flat iron with a classic black finish and ergonomic wishbone hinge.
- Plate Width: 3” x 1” (80mm x 22.5mm)
- Plate Material: Ceramic floating plates with a smooth gloss coating for extra shine.
- Heat Settings: One optimal heat setting at 365°F, powered by Ultra-zone™ predictive technology.
- Heating Time: 20–25 seconds.
- Best For: All hair types, from fine to thick.
- Available Colors: Black, Gold, Silver/Platinum.
- Product Dimensions: 12 x 3.5 x 3 inches; 0.63 ounces.
- Key Features:
- Ultra-zone™ sensors for tailored heat distribution.
- Wishbone hinge ensures precise plate alignment and easy control.
- Rounded barrel supports versatile styling: sleek, curls, waves, and flicks.
- 9 ft. professional-length cable.
- Universal voltage—perfect for travel.
- Auto sleep mode after 30 minutes of inactivity.
Ghd Max
- Overall Design: Wider and more robust body with smooth, curved edges for effortless straightening or creating loose waves.
- Plate Width: 1.65 inches (4.19 cm)—Ghd’s widest surface ceramic floating plates.
- Plate Material: Ceramic with a high-gloss coating to eliminate frizz and boost shine.
- Heat Settings: Fixed at the safe styling temperature of 365°F.
- Heating Time: 30 seconds.
- Best For: Long, thick, or curly hair.
- Available Colors: Black and Pink.
- Product Dimensions: 30.99 x 9.3 x 9.3 cm; 770 grams.
- Key Features:
- Dual-zone sensors ensure even heat across both plates.
- Wider plates reduce styling time by covering more surface area.
- Delivers 80% more shine and up to 2x less frizz.
- 8.8 ft. professional cable for comfortable use.
- Universal voltage and automatic sleep mode for convenience and safety.
Performance Comparison: Ghd Platinum+ vs Ghd Max
Ghd Platinum+ Performance
The Ghd Platinum+ is known as the world’s first “smart straightener” thanks to its Ultra-zone™ predictive technology, which intelligently adjusts the heat based on hair thickness and your styling speed. This means it delivers consistent results tailored to your unique hair.
- Ideal for straightening, curling, and waving.
- Works across all hair types.
- Reduces heat damage while enhancing shine and strength.
- Delivers:
- 70% stronger hair
- 20% more shine
- 2x better color protection
- Smooths hair in fewer passes, resulting in faster, healthier styling.
Ghd Max Performance
Designed for efficiency, the Ghd Max is a game-changer for thick, curly, or long hair. With 70% wider plates, it reduces styling time and enhances shine.
- Perfect for large sections of hair.
- Delivers 80% more shine and up to 2x less frizz.
- Ideal for quick straightening and loose wave styling.
- Dual-zone sensors keep the temperature consistent across both plates, ensuring safe and effective styling without extreme heat.
In short, the Ghd Max is built for speed and volume, while the Ghd Platinum+ focuses on precision and personalized results.
Price Comparison: Ghd Platinum+ vs Ghd Max
| Product | Price |
| Ghd Platinum+ | $291.88 |
| Ghd Max | $249.00 |
The Ghd Platinum+ is slightly more expensive due to its predictive technology and multi-function versatility. However, the Ghd Max provides exceptional value for those with thicker or longer hair who want efficient styling.
Which Ghd Hair Straightener Should You Choose?
Choose Ghd Platinum+ if:
- You want intelligent heat control with Ultra-zone™ predictive technology.
- You style your hair in various ways (straight, curls, waves).
- You travel frequently and need universal voltage.
- You’re looking for a high-performance straightener for all hair types.
Choose Ghd Max if:
- You have long, thick, or curly hair and need wider plates for faster results.
- You prefer a tool that focuses on volume and efficiency.
- You want a slightly more affordable option without compromising on styling power.
Final Thoughts
Whether you choose the Ghd Platinum+ or the Ghd Max, you’re investing in top-tier technology from a trusted brand. Your decision should come down to your hair type, styling preferences, and budget.
- Ghd Platinum+ is perfect for those seeking smart technology and versatility.
- Ghd Max is ideal for people with thick or long hair who want to reduce styling time without sacrificing quality.
By aligning your needs with the features each model offers, you’ll be able to find the perfect straightener to keep your hair looking smooth, shiny, and healthy every day.